From the Pasture to Your Pocket: How CERES RANCHER is Transforming Livestock Management

Australian Performance Horse Magazine

Across the vast paddocks of rural Australia, producers are discovering a new way to understand their herds. CERES RANCHER, the intelligent livestock tag from CERES TAG, delivers real-time insights straight from the paddock to your device, helping you protect your animals, improve productivity and make confident decisions without relying on towers or extra infrastructure.

Each direct-to-satellite ear tag tracks cattle movement, grazing, and behaviour, providing up to four updates a day. When behaviour changes, alerts are sent instantly, allowing early action before problems escalate. The data also supports better breeding and business decisions by identifying the most efficient animals for genetic selection. Over time, you can clearly see where cattle spend their days, helping refine land utilisation, adjust fencing, and balance pasture use across your property.

CERES RANCHER also contributes to the bigger picture. With detailed grazing and methane output data, producers can provide proof of sustainability for carbon accounting, helping demonstrate environmental responsibility while improving efficiency. This technology streamlines everyday management, turning herd data into practical insight for better outcomes across animal health, productivity, and land care.

Built tough for Australian conditions, each solar-powered tag provides three years of satellite connectivity and can be reused across multiple animals. The system integrates easily with existing herd management tools, giving producers a complete view of their operation.

For those serious about animal welfare, land management and sustainability, CERES RANCHER turns every step and every moment in the paddock into insight. It’s smarter, simpler, and designed to help producers get the very best from their cattle and their country.

The results are already speaking for themselves

“I am able to track the movement of my herd on a daily basis by simply logging into my Mapipedia account on my smart phone. I can do this from anywhere I please and love to share this experience with my friends who often ask to see the latest movement patterns of my herd. I especially like the feature that allows me to place the boundaries of the ranch onto the Mapipedia website.” – Joe S., United States

“What we’re trying to do is grow good beef and look after our 3P pastures. To get the best for your cattle and your grass is to know where they are. Technology like CERES TAG helps us work with our cattle and land, because you can see what the cattle are doing at all times. You can see when they’re sitting around, when they should be up and going. CERES TAG helps us pick up information, like if our cattle are spending too much time in one paddock, which can prompt us to look at solutions like re-fencing the paddock so they use it more efficiently.” – Jim & Jenny, Australia

“A few years back, I was working on an operation near Grande Prairie, Alberta, where we purchased your tags through a grant program. They were incredibly helpful, especially during a summer with an active forest fire. Being able to track cattle in the lease land saved us a ton of time locating animals.” – Calyton M., Canada

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